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BUSI 1301 - Major Company Research

Starting Point

Step 1: Your professor may require you to choose only companies listed on the New York Stock Exchange. To find out if your company is on the NYSE, search the stock exchange's website using the search bar in the upper right corner.

Step 2: Search Yahoo Finance for the name of your company. The tab labeled Financials on the company profile will contain financial data that you need

Step 3: Search the databases below, Business Source Complete and Business Abstracts with Full Text, for articles published within the past 5 years about the marketing, products, services, and history of your company. If, for example, you are researching the company Exxon, your search terms might be:

  • Exxon and marketing
  • Exxon and product
  • Exxon and service
  • Exxon and history

Articles from Databases


MLA Documentation

You must cite your sources according to the MLA style of documentation.

This is our video that introduces MLA documentation. I urge you to watch the entire video carefully before starting to write your paper. It is much easier to cite correctly as you go along, rather than try to fix your documentation after you have written your paper.

This is our sample paper. You can model the formatting of your paper after this one. If you are unsure how to set up the formatting in Microsoft Word so that it fits the requirements for MLA formatting, you could instead download this blank Word document that has the formatting already set up for you.

This is our 2-page handout that summarizes the MLA style. It includes most of the types of sources that students commonly use.

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