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BUSI 1327 -- SWOT Analysis Paper (Prof. Ramirez)

The purpose of this research guide is to help students find information for the SWOT analysis paper.


What Is Your Research Topic?

Once you have made a decision, you should generate keywords. Keywords are search terms that you use when searching for information about your topic. The above video explains how you can write keywords. Watch it, then continue reading this section.

Let's pose an example: you're writing a SWOT analysis of Nissan. Your keywords could include:

  • Nissan and SWOT
  • Nissan and leadership
  • Nissan and management

How to Search Databases

Database Basics

Now that you have keywords, it's time to search the databases. Have you used the databases before? If you don't have recent experience with our library's databases, then I suggest watching this introductory video.

Database: ABI/Inform Complete

How to Search ABI/Inform Complete

Another excellent database to use for the SWOT analysis paper is ABI/Inform Complete. It contains business news articles. Again, avoid using articles older than 3 years.

This video tutorial shows you how to search ABI/Inform Complete.

APA Documentation

This is our video that introduces APA documentation. I urge you to watch the entire video carefully before starting to write your paper or annotated bibliography. It is much easier to cite correctly as you go along, rather than try to fix your documentation after you have written your paper. This is our complete APA guide, which goes into more detail about citing sources and formatting correctly.

It includes our sample paper. When you're writing a paper, you can model the formatting of your paper after this one. If you are unsure how to set up the formatting in Microsoft Word so that it fits the requirements for APA formatting, you could instead download this blank Word document that has the formatting already set up for you.

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