A hyperlink, or link, is a reference to data that user access by clicking or tapping. In web pages, links usually take you to another page. In PowerPoint, we can use links to direct users to different slides, and we can use this to create interactive stories.
Here is a good way to think about it: If you are reading a story in a normal book, you start at page 1, then page 2, then page 3, and so forth. You read the book linearly, one page after another.
You may remember the choose your own adventure style book. You would read page 1, page 2, page 3, until you would be presented a choice, for which you are instructed to turn to a certain page.
You can consider that text instructing you to turn to a certain page to be a form of a hyperlink, since it is pointing you to the next page based on your choice.
Likewise in PowerPoint, we usually display sides sequentially, or linearly, one after another: slide 1, slide 2, slide 3, and so forth.
But we can use hyperlinks in PowerPoint to let users pick which slide they want to view next.
We can used these hyperlinks in PowerPoint to create interactive stories.
Here's how to insert hyperlinks into a PowerPoint:
Select the object that you want to apply a hyperlink to. It can be an image or text.
Right click on the image or highlighted text, and select Link from the menu.
In the Insert Hyperlink window, select Place in This Document, then select which slide the link should point to. Finally, click OK.
You should now be able to click on your image or text to advance to the desired slide.