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BUSI 1301 - Major Company Research

Starting Point

Step 1: Your professor may require you to choose only companies listed on the New York Stock Exchange. To find out if your company is on the NYSE, search the stock exchange's website using the search bar in the upper right corner.

Step 2: Search Yahoo Finance for the name of your company. The tab labeled Financials on the company profile will contain financial data that you need

Step 3: Search the databases below, Business Source Complete and Business Abstracts with Full Text, for articles published within the past 5 years about the marketing, products, services, and history of your company. If, for example, you are researching the company Exxon, your search terms might be:

  • Exxon and marketing
  • Exxon and product
  • Exxon and service
  • Exxon and history

Articles from Databases


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