Step 1: Think about your topic! What questions are you trying to answer?
Step 2: List terms that best represent the main concepts of your topic.
- (company) Frito Lay
- (company and brand) Frito Lay and Lays Potato Chips
- (industry) airlines in the United States, 311919 "other snack food manufacturing"
- (current topic) recession, unemployment, downsizing, layoffs
If nothing comes to mind, it is time to do some background research!
