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Starting Point

Step 1:  Think about your topic!  What questions are you trying to answer?

Step 2:  List terms that best represent the main concepts of your topic.

  • (company) Frito Lay
  • (company and brand) Frito Lay and Lays Potato Chips
  • (industry) airlines in the United States, 311919 "other snack food manufacturing"
  • (current topic) recession, unemployment, downsizing, layoffs

If nothing comes to mind, it is time to do some background research!

keyword strategy

Background Sources

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